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Ever since we launched our jean collection in 2008, we’ve met lots of interesting customers along the way. Because our jeans start out raw and age uniquely to each wearer’s habits and lifestyle, we’re never short on inspiration as people share with us the places our jeans have traveled to and the work that’s been done in them over the years.

We decided that some of these fascinating stories needed to be heard. What started as a set of videos in 2011 has grown into an ongoing interview series with some of the unique individuals who wear our jeans and the work that they do. In getting to know them, we’ve developed a deep appreciation for the attention to detail and commitment to quality that they apply to their particular craft. We hope that our vignettes accurately communicate their singularities to you: the facets of their personality which allow them to raise the bar in their respective industries.

Andrew Chen & Johan Lam


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